Introduction
Have you ever tried to scan an image and later use that exact image to appear as a 3D live model in the browser?
If yes, then you would know that it uses the Augmented Reality (AR) tech – something that the Web Image Tracking application uses as well.
Web Image Tracking is an original concept that has had the good fortune of coming into life because of the immensely capable Digital Content Team of Virtual Reality Systems.
WHAT DO YOU MEAN BY WEB IMAGE TRACKING?
Web Image Tracking is an application that contains a number of impressive features of Image Tracking and Recognition which mainly relies on advanced Computer Vision technology by using the technology of Augmented Reality (AR).
The Web Image Tracking application is uniquely enabled to recognize and track specific 2D images onto which digital content can be properly superimposed or augmented. Therefore, the goal of the Web Image Tracking application is to detect an image (say, the identification tag of an electronic device or the label of an everyday product like a shampoo bottle) followed by the digitally augmented content to appear in the form of videos, 360° panoramas, slideshows, text, sound, 3D animations, and much more.
HOW DOES THE WEB IMAGE TRACKING APPLICATION WORK?
The Web Image Tracking application works in a very simple method. Firstly, the developers are supposed to pre-establish the images which they would like to use as Augmented Reality (AR) triggers (which are also known as Image Targets). Then, the pre-determined Image Targets are stored in some kind of a Target Collection which is then, finally, identified by the Image Tracker. The Image Tracker, being the final checkpoint, is exactly what is responsible for analyzing the live camera view of the digitally augmented content.
The Web Image Tracking application, however, works best if the image is not too close to the user and can continue to perform its functions effectively as long as the image is away within the range of three meters.
USES OF THE WEB IMAGE TRACKING APPLICATION IN THE INDUSTRY
The Web Image Tracking application which is an exclusive feature of the Augmented Reality (AR) tech has been used very widely and liberally in several spheres of our life. Some of them are listed right below:
- Product display
The Web Image Tracking application has been used by various brands to display their products in a different way. It has helped them transform their traditional print catalog into a dynamic product viewing experience.
- Technology demonstration
The Web Image Tracking application has been used by various brands to explain their technology in a much more detailed and attention-grabbing way which has enabled trust in the customers and reinforced brand value.
- Modernized print
The Web Image Tracking application is used for augmenting magazines, books, user manuals, packaging, catalogs, posters, gaming cards, machinery labels, logistic tags, you name it! It has been a complete game-changer for print.
- Education
The Web Image Tracking application is used in the education sector where technology has changed the way students learn and interact with the different subjects. The technology has been a success almost everywhere – starting from the classroom, library, home, outdoors to other learning institutions as well.
FUTURE SCOPE OF THE WEB IMAGE TRACKING APPLICATION
The Web Image Tracking application contains a lot of scope for the future where it can be used to annotate and visualize objects to the extent where an architect will be able to have an “X-ray vision” inside a building, showing where the pipes, electric lines, and structural supports are inside the walls. Likewise, it can also be of immense help in the manufacturing and repair industry, military aircraft industry, entertainment and gaming industry, etc. in many ways.
